How to structure a presentation – 4 questions you need to answer
This topic crops up again and again with the business owners and clients I work with; once we have worked on the fears of speaking in public, what tends to crop up next is how do I structure a presentation? How do I know what to say?!
The model I have been using for many years is the 4MAT Model.
The 4MAT Model model, developed by Bernice McCarthy, is based upon whole brain learning to maximise audience engagement and performance outcomes. It was noticed that people with different learning styles learnt by having the answers to 4 particular questions.
1.Why? 2.What? 3. How? and 4.What if (What else)?
Why use the 4Mat Model?
If you are going to go to the effort of planning and speaking in public, I assume you will want to gain the interest and understanding of as many people as you can?
What is the 4Mat Model?
Good question! 4MAT is a method for helping anyone learn anything. It has been used in thousands of teaching settings for over 25 years, and it gives a simple framework for integrating learning styles, right- and left-brain strategies and performance improvement strategies. 4MAT has over thirty years of proven success in both corporate and learning institutions.
How can you use the 4Mat Model?
Type 1: Imaginative Learners – Favorite question: Why? Why are we doing this? Why should they listen to you? Whats in it for them? Make sure this is covered first. Leave this out at your peril!
Type 2: Analytic Learners – Favorite question: What? What is it? Some people want the facts so share these.
Type 3: Common Sense Learners – Favorite question: How? If you have time during your talk give the participants chance to try it out .. “have a play yourself” – people with this style of learning will love you for this!
Type 4: Dynamic Learners – Favourite question: What if? And I bet you are already thinking of the many uses for this model .. what if you used it to write reports at work .. what if you used it to write to ask for a pay rise .. what if I used it for all your future talks and presentations? can you see what I did there!
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Take a look at what Abi Steels from Blackberry Cottage Consultancy said here